
No insurance. No plan. No time to grieve before the bills came due. This is the story behind every conversation I have — and the reason I will not let another family say “we’ll get to it.”
That month
Grief so heavy I could not think in straight lines. People brought food. No one brought a plan. The life insurance conversation we had always meant to have — we hadn't. There was no policy. There was no number to call.
Our new home went back to the family carrying the mortgage. My conversation with them was cold and hard — if you don't have income, you need to move. The thing about grief is normal rational thinking seems to stop. I didn't think about the equity or the options. I just gave back the keys before the next payment was due.
I closed our consulting company. I was not the consultant. I called our clients and stopped all pending payments. I was now homeless and broke.
“I had to make life-altering financial decisions while too grief-stricken to think clearly. I know exactly what’s at stake when ‘we’ll get to it’ becomes too late.”
Every family has a version of this story sitting in a drawer they haven’t opened yet. The policy that hasn’t been bought. The conversation that keeps getting postponed. The reason it matters isn’t the tragedy — it’s that almost all of it was preventable, and someone was counting on the person who didn’t get to it in time.
That’s why I built this: so the story you’re still writing has a different ending than mine did.
Today I speak, train, and write so that the professionals who sell protection reach their clients before that moment ever happens — not after. This story is the reason I will not let another family say ‘we’ll get to it.’